Conditions Under E-Commerce Buyer Contract Law

E-commerce Buyer Contract

By Néstor Tejero on Aug 2017, in Digital Advertising Laws

The purchase and contract conditions of online stores are a basic aspect of the regulation of our activity, this being said, we have legal obligations to answer to and the obligation to create our own conditions.

Each online purchase activity is genuine and, although it may resemble previous activity, it is not necessarily the same. Having the same exact legal conditions as others would lose much of its differential value in the market that’s why it’s necessary to form a custom E-commerce Buyer Contract.


  1. First of all, identify the vendor and the main sale activity. This first step is basically a reiteration of the legal conditions brought forth by the LSSI-CE, or Ley de Comercio Electrónico (In Spain). The purpose of addressing basic e-commerce laws E-commerce Buyer Contract is to inform of the objective of the contract under the premises it is complying under a common judicial figure that are to be met under online purchasing laws.

  2. Secondly, we ought to refer to how we present our offers in the store and offer a level of transparency for the customer. For example, do we introduce IVA or no? And How does our clearance or sale work, what are the exceptions and policies within that sale, What third parties are involved within the sale transaction, if any?

  3. Thirdly, the system and scope of sale we employ, this includes: shopping cart, email, the closing systems. You ought to inform the customer if you sell nationally or internationally, and if not, what areas are exempt.

  4. Fourthly, specify transport and delivery procedures: Confirm the shipping destination, their possible costs and what contributes to those costs, what courier is being used or preferred courier, what kind of delivery rates are available and how long shipments take to be delivered.

  5. Fifthly, list the rights and obligations that affect the buyer. For example, what information is collected to complete the customer’s order and if any previous purchasing information is stored. Also, highlight what is needed to complete the sign up process to access the e-commerce shop.

  6. Sixth point: be very careful with sales and return policies. Specify what is needed to complete a successful return and what is non applicable.

  7. Seventh point, Determine what guarantee to offer, and inform of your buyer guarantee for cases of unsatisfied customers and/or product defects.

  8. Eighth point, advise upon the payment methods offered and how they function and mainly everything pertaining to security pay measures.

  9. Nine, list all the characteristics, both general and specific, of the product or service being offered.

Conclusively, the points presented are components necessary to form a larger part of the e-commerce seller’s common knowledge. The most important thing to take out of the whole process is the need for specification and uniqueness in the conditions created. The legislation sets a basic platform from which we can build our own identity. The law can also focus as a marketing tool, maneuvering our e-commerce platform through a world filled with competition and market differentiation.


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Néstor Tejero

CEO and Consultant in Strategy and Marketing at Agencia Reinicia Co-founder Euromarketing Network